2nd Global Shading Day welcomes new participants advocating for sustainable cooling

More countries join initiative, underlining sense of urgency

Brussels, April 24, 2024 – On March 21, 2024, the second annual Global Shading Day, organised by the European Solar Shading Organisation (ES-SO), expanded to include Australia, Switzerland, Austria, and the Baltic States, further bolstering the collective commitment to sustainable shading solutions of the 19 European member countries.

During the week around March 21, various stakeholders, including local associations, building experts, manufacturers and distributors collaborated in a pan-European campaign. They organised events to promote awareness about the benefits of solar shading and encourage consultations with experts. This effort aimed to involve a broader audience, including architects and politicians as well as citizens for a more widespread adoption of solar shading solutions.

As the world confronts escalating climate challenges, addressing heat-related risks, health issues, and building energy inefficiency has become increasingly urgent. The Global Shading Day initiative aims to spotlight solar shading as a key strategy in combatting climate change and fostering comfortable living environments.

The urgency of the mission was highlighted by global heat challenges, particularly in 2023, the hottest year on record. Rising temperatures not only threaten human health but also strain energy systems and increase electricity costs, especially during heatwaves. A significant surge in air conditioner demand during extreme heat underscores the need for sustainable cooling strategies.

Passive Cooling is smart cooling

Global Shading Day advocates for the widespread adoption of solar shading to mitigate overheating and reduce building energy consumption. Passive cooling systems, like smart solar shading integrated into building management, offer sustainable solutions that intelligently manage heat and light, leading to energy savings and improved comfort.

A recent Guidehouse study revealed the vast potential of solar shading, indicating it could cut CO2 emissions by up to 100 million tonnes and save €285 billion by 2050. With buildings accounting for 40% of energy consumption and 36% of greenhouse gas emissions in Europe, integrating solar shading into building standards is essential to mitigate environmental impacts.

"Global Shading Day serves as a call to understand the vital role of solar shading in creating resilient and sustainable built environments," remarked Ann Van Eycken, Secretary General of ES-SO. "Advocating for the mandatory inclusion of solar shading in building regulations can lead to significant energy savings, emissions reductions, and ensure occupants' well-being."


ES-SO, as the leading advocate for solar shading in Europe, remains committed to championing the cause of sustainable indoor climate management. With over 450,000 people employed in the solar shading industry across Europe and annual sales exceeding €22 billion, ES-SO continues to advance the EU's energy-efficiency goals and foster innovation in the sector.

For more information about ES-SO and Global Shading Day, please visit www.es-so.com.

Press Contact:
Ann Van Eycken Secretary General, ES-SO ​
Phone: +32 2 313 99 44 ​
Email: ann.vaneycken@es-so.com